Weblogic

“Web services, online social networks, unified communications, telepresence, podcasts, mashups, blogs, and peer to peer all combined–we already doing this across company with tremendous speed. Consumers are driving business. There are a lot of ideas with social networks, and we are changing the business from a formal hierarchy to informal social network council implementations,”

"Our world’s ability to collaborate will determine the future of companies or countries.”

John Chambers, CEO Cisco

As you can see from John's long list of technologies, social media is not just about one idea, one product or one manufacturer; it is about being able to harness multiple "right for purpose" tools and processes within your organisation, and importantly get your staff, suppliers and potentially your customers using them. It is also about evolving and merging with social media communities that already exist. In many ways social media is a reflection a physical social interactions: for every shopping mall, office building, you can create an equivalent Web 1.0 comparison: an e-commerce website, an intranet. With social media and Web 2.0, these comparisons gain greater function and depth, so from a static, linear intranet, we see corporates using social media start to get their users collaborating on complex matters such as product development and simultaneously be able to conduct real time communication and collaboration. The business efficiencies, not to mention the reduction in errors can combine to produce far more competitive organisations.

RelationSys Technologies sees the behaviour trends of social media as a massive opportunity for business to grasp both in developing internal as well as external stakeholder relationships. From opening online communities onto which special widgets and gadgets can be layered