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Many funds are embracing new ways to interact with both investors and companies. On the fund marketing side, Threadneedle, Sarasin & Partners and Octopus Investments have already created corporate blogging platforms for in-house teams to incorporate social media contact into their overall IR communications. All have made comment that these have become their most popular web channels. Publications such as the Financial Times also have dedicated blogs and online media communities in order to more effectively communicate with their audience - and we can do the same for you.
The Blogging engine is simply a platform to record, display and log the content coming from whoever is the Blogger (CEO or fund manager, etc). The content can be taken from any marketing materials of the literature produced by the company, vetted by the communications and marketing department and published on to the website by the in-house technical team. On the compliance and reporting side, funds can use our CBE and XBRL tools to provide a faster and clearer service to both institutional and retail investors and brokers.
With the advent of more and more companies using social media, fund managers are no longer beholden by geography or time. They can have a better, faster and clearer view of the key data they need in order to make infomed investment decisions.
RelationSys Technologies solution summary for funds:
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